Products built from idea to store — web, native iOS and Android.
For teams that need someone who can take a product from nothing to shipped — and has done it solo, on personal money, more than once.
For teams that need someone who can take a product from nothing to shipped — and has done it solo, on personal money, more than once.
Product work is where my founder side shows. Tassenger is the proof: a taskable messenger — chat where tasks don't die — rebuilt from scratch in ~20 days as three surfaces (native Kotlin/Compose, native SwiftUI, web console) on Supabase and Cloudflare, by directing AI coding agents under real engineering gates. It's in the stores now.
Before that: a YouTube-native video CMS that became a production system serving 2M+ daily views; immersive product launches for BMW, Nike and Netflix through Accenture Song; and a long tail of products across parking systems, dashboards, cinema platforms and NFT experiments.
What I bring to product teams is judgment about what not to build. The Video CMS exists because I refused a ~RM500K/year vendor path; Tassenger's realtime is deliberately narrow; features get cut when they don't serve the launch. Product velocity comes from saying no early and verifying everything that ships.
Product judgment is mostly knowing what not to build and what not to buy. When every enterprise video vendor quoted FMT around half a million ringgit a year, I built a YouTube-native CMS in about four weeks that now runs 33K+ videos and 2M+ daily views — for zero ringgit a month. The same instinct runs through Tassenger: deliberately narrow realtime, deferred nice-to-haves, native code where it matters. Velocity comes from saying no early, then verifying everything that ships.
If you need a product taken from idea to shipped — I've done it solo, on my own money, more than once. Imagine what I'd do with your team.